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Launching What Actually Converts
I’m a Product Manager with a background in data analytics and four years of experience leading cross-functional teams through the full product lifecycle. Most recently, I’ve worked on building and launching B2C SaaS platforms from the ground up, focusing on growth strategy, user experience, and data-informed iteration. I bring a balance of strategic thinking and execution, helping teams launch with clarity, optimize what matters, and build products that actually convert.
- Launched a full-featured fitness app for IBF Champion Ivan Baranchyk.
- Drove $40K in projected revenue and 700+ MAUs with zero ad spend.
- Led cross-functional teams to ship modular creator tools.
- Known for clear communication and fast, insight-driven execution.

Achievements
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Case Studies
Why Cold Email CRM’s?
Master cold email for fintech lead generation. This case study reveals CRM choices, setup, sequence strategy & results for high-converting…

Unlocking a High-Ticket Niche at Splash Carwash
Mastered vintage car market insights through data analysis, transforming a niche detailing service into a profitable, high-end offering.

Turning a Custom App into a Scalable Platform
CreatorHub is a modular white-label platform developed from the success of GoChamp.

Scaling GoChamp with Zero Marketing Budget
Launched GoChamp with zero ad spend by optimizing YouTube content strategy, achieving a 15x increase in conversion over Instagram.

Projects
Splash Carwash
Launched a high-margin niche carwash service by blending passion for vintage cars with data-driven market analysis and strategy.
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Creator Hub
Creator Hub is a white-labeled app infrastructure built to help influencers launch their own branded training platforms without starting from scratch.
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GoChamp
GoChamp is a custom mobile fitness app developed in partnership with IBF World Champion fighter Ivan Baranchyk.
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View Project
Tools

ChatGPT
Confluence

Figma
Google Analytics
Jira
Postgresql
Testimonials

“Working with Ellan has been an absolute pleasure – he consistently demonstrates deep care for the product and always acts with its best interests in mind. He’s a fast learner, quickly picking up new domains and technologies, which has been invaluable in fast-paced and evolving projects. Ellan is genuinely curious and always eager to expand his knowledge, often sharing useful insights and learnings with the team. His proactivity stands out; he’s never one to wait for direction and often anticipates needs before they arise. Whether it’s identifying opportunities for improvement or jumping in to resolve challenges, Ellan brings both initiative and thoughtful execution. He’s a true team player and a driving force behind the momentum and success of any product.”

“I had the pleasure of working with Ellan on several projects, and I can confidently say that he is incredibly easy and enjoyable to work with. He always maintains a positive attitude and creates a comfortable working atmosphere. Ellan is great at clearly and logically formulating tasks, and his requirements are always well-structured and easy to follow. I especially appreciate his ability to come up with creative and unconventional solutions that truly make a difference. Working with Ellan means efficiency, mutual understanding, and professionalism.”

“Working with Ellan has been a truly positive and productive collaboration. He is highly attentive to detail and demonstrates a strong understanding of the Scrum process. In addition to his project management skills, he often takes initiative like a business analyst, investigating challenging problems and producing clear, well-structured documentation. He does a great job planning the team’s scope and proactively resolving blockers. Elan’s ability to anticipate challenges and find solutions really stands out. He knows how to drive a project forward and successfully lead it to release.”

“Working with Ellan on our iOS project has been an absolute pleasure.
He brings a great mix of structure, calm, and a genuine understanding of how a development team works. Always clear on priorities, quick to unblock when something’s stuck, and just overall a great person to have leading the charge.
What I especially appreciate is how Ellan manages to keep things moving without adding pressure — the team feels supported, not pushed.
Ellan brings real value not just through planning, but through the way he connects with the team and keeps things moving forward smoothly.”

“Ellan is currently my project manager at Engenious, where we’re working on a product together. I’m continually impressed by his dedication and strong management skills. He ensures tasks are completed on time and at a high standard, allowing the team to stay on track without sacrificing quality.
Ellan communicates clearly, making even complex issues easy to understand. He has a solid grasp of the technology we work with and how all the pieces of the project fit together, which keeps things running smoothly. By managing many aspects of the project, he allows me to focus fully on development without worrying about other distractions.
Whenever I have questions or need clarification, Ellan is always available to jump on a call and resolve things quickly. I highly recommend him as a project manager and colleague.”

“Working with Ellan on GoChamp and CreatorHub was an incredibly rewarding experience. His strategic mindset, creativity, and relentless drive always pushed our projects forward in meaningful ways. Ellan has a rare ability to turn ideas into execution with precision and clarity, and collaborating with him felt like being part of something truly impactful.”